Meteor Gets the Party started with its new TV ad campaign

Today Monday 12th April, Meteor will launch its new TV advert entitled ‘Houseparty’. The ad is part of a fully integrated marketing campaign to promote the new ‘free internet on your phone’ offer for pre-pay customers on the ‘Anytime Choice’ tariff. Meteor is the first to offer free data to customers along with the free texts they already enjoy. The fully integrated marketing campaign will also include radio, outdoor and online advertising.

Using the biggest cast to date, the Meteor ad was directed by Steven Green and produced by Sweet Media and focuses on friends getting together and logging onto social networking sites such as Google, Facebook and YouTube on their mobile phone.

To find the music for the ad, Meteor launched a nationwide search on Facebook, the ‘Meteor Music Search’, where the public were asked to submit their suggestions. Northern Irish band, Two Door Cinema Club’s tune, ‘Undercover Martyn’, was the chosen song, which you can check out now and download from the Meteor Music Store - https://music.meteor.ie

Commenting on the launch of the new Meteor ad, Meadhbh Quinn, Meteor’s Head of Brand and Advertising said, “We are very excited about the launch of our new TV ad campaign starting on Monday. Filmed in Ireland, the core idea focuses on friends getting together at a party and using the Internet on their mobile to update their status on Facebook, chat and watch the latest online videos. The whole mood of the ad is very positive, fun and upbeat and it comes across as a party you’d really like to be at’

As part of the launch strategy, Meteor also conducted a consumer survey which confirmed that more and more of us are using our mobile phone on a regular basis to check the Internet -popular destinations include social network sites such as Facebook or Twitter (accessed by 74% of daily/weekly mobile internet users), e-mail accounts (60%) and over 30% on video sites such as You Tube.* First to market with free internet on your mobile phone, Meteor once again sets the bar in the mobile communications arena.

For pre-pay customers, the ‘Anytime Choice’ tariff will now include free internet - up to 250MB browsing and free Meteor to Meteor texts. To opt in just text “Browse and Text” to 50104 and it will apply those settings to your account for 30 days. Six new Smart Plans will also be added to Meteor’s bill pay portfolio over the coming months. The new range will each include a talk, text and mobile internet allowance within the tariffs, with varying contract lengths, ranging from sim only to 12 months and 18 month contracts available.